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Brand Strategist & Designer · Amplified by AI

Brandon
Guzzardo

I build

15+ years building brands the hard way — brand identity, e-commerce, digital marketing, and operations — now amplified by AI, not replaced by it. Real craft, multiplied by workflows that move faster than they have any right to.

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About Me

Built Different.
From Day One.

I didn't come up through a marketing department or a design school. I built brands, ran businesses, managed teams, and figured out digital marketing the hard way — by doing it, failing at it, and doing it better.

From building a multi-platform e-commerce brand that did over $1M in sales over its lifetime, to designing brand identities for real clients, to leading teams in fast-paced retail environments — my background is unusually wide, and that's the point.

Today I combine that foundation with AI tools, automation platforms, and digital strategy to build and operate at a level that used to require a whole team.

15+
Years Experience
6+
Platforms Operated
$1M+
E-Com Sales · Lifetime
Ideas In The Pipeline
Entrepreneurship
Built and operated multiple self-funded ventures — e-commerce, branding, digital marketing. No investors, no safety net. Just results.
Digital Native (Before It Was Cool)
Learning SEO, brand strategy, and platform operations long before "digital marketing" was a standard job title.
AI-Augmented Professional
Leveraging Claude, Make.com, Replit, and automation workflows to work smarter — building AI agent stacks and content pipelines that scale without headcount.
What I Bring

Skills & Expertise

A rare combination of hands-on digital experience, brand instinct, and modern AI capabilities.

E-Commerce & Marketplaces
eBay Seller HubExpert
Amazon Seller CentralProficient
ShopifyProficient
Multi-Platform OpsExpert
Listing OptimizationExpert
Branding & Design
Brand IdentityExpert
Graphic DesignProficient
Visual StorytellingExpert
Product PhotographyProficient
Campaign DesignProficient
Marketing & Content
SEO & KeywordsExpert
Content StrategyProficient
Social MediaProficient
CopywritingProficient
Digital AdvertisingDeveloping
AI & Technology
AI Workflow DesignExpert
Automation (Make.com)Proficient
Prompt EngineeringExpert
Google WorkspaceExpert
Replit / No-CodeProficient
Work History

The Career Behind
The Skills

Click through to see what each role actually built in me.

Brand & Business Ventures
The Career That Forged the Craft
May 2017 – May 2020
Co-Founder & E-Commerce Operator
Bizy Bz Buzzar — Roscoe, IL
  • Built a self-funded multi-platform resale brand from zero — started on eBay, expanded to Amazon, Etsy, Facebook Marketplace, Craigslist, and more.
  • Managed every element of the operation: product sourcing, photography, SEO-optimized listing creation, pricing strategy, inventory, and customer service.
  • Grew it to over $1,000,000 in total sales across the life of the brand at 20%+ margins — driven by a sourcing eye that spotted deeply undervalued inventory nobody else clocked and knew exactly what it was worth.
  • Designed original brand identity including logo, visual system, and platform voice — all in-house.
  • Maintained strong seller metrics across all platforms, including account health, seller ratings, and dispute resolution.
May 2015 – July 2018
Founder / Co-Founder & Creative Director
Blueprint Branding / Prime Collective — Beloit, WI
  • Built Blueprint to put a name to the design work I was already doing — logos, graphics, and websites for the people around me, plus real paying jobs like the roofing and car-detailing companies whose sites I built.
  • Forged my system for producing clean, deliverable brand design for a client — the foundation everything I do now is built on.
  • Expanded into Prime Collective — assembling a small team to offer the full service: build a brand from an idea, or take an existing one past its limits.
  • Learned hard, lasting lessons about running a creative team before it ran its course.
July 2022 – April 2024
Sales Representative & Account Analyst
Cellular Sales / Verizon — Wisconsin
  • 100% commission-based environment — every transaction required precise documentation, account analysis, and zero-error follow-through.
  • Conducted full-store inventory before open daily; maintained meticulous records across multiple back-end systems.
  • Built customer relationships through consultative selling — identifying needs, solving problems, and communicating complex products in plain language.
  • Developed disciplined process habits in a high-stakes environment where mistakes came directly out of your own paycheck.
January 2025 – May 2025
Military Freight Broker
IKON Transportation — Wisconsin
  • Managed DOD freight contracts across all major military branches — bidding loads, contracting third-party carriers, and ensuring full federal compliance.
  • Served as 24/7 point of contact for active loads — resolved in-transit issues in real time with zero tolerance for error or delay.
  • Ensured all carriers met government requirements: certifications, safety documentation, routing compliance, and security protocols.
  • Position eliminated company-wide due to federal contract consolidation — all DOD freight brokering moved in-house by government directive. 17 brokers affected.
October 2025 – Present
Lead — Overnight Garden Recovery & Flooring Specialist
The Home Depot — Wisconsin
  • Promoted to Lead of a newly created 5-person Overnight Garden Recovery team — a seasonal mid-level management role built to address critical inventory and merchandising challenges.
  • Divided team into two concurrent workstreams: product receiving/staging and existing inventory cleanup/planogram reset.
  • Transformed a disorganized department — corrected inaccurate tags, reconciled inventory, reset shelving, and established sustainable overstock rotation systems.
  • Established clear role assignments and performance-based expectations — team operates independently without constant direction.
October 2006 – April 2012
Department Manager — Cabinets & Appliances
Menards Home Improvement — Janesville / Beloit, WI
  • Started in 2006 and worked my way up to running a department — team scheduling, payroll, inventory, and sales performance across 5+ years.
  • Some of the biggest millwork and kitchen sales the company had seen came out of those years — but none of them were mine alone. They came from teams that trusted me to lead and customers who felt genuinely taken care of. The lesson I've carried since: it's not just what you do, it's how you do it.
  • Where I first learned design — Menards trained me on the 20/20 program to build full kitchen renderings and project specs, and I fell for it hard. That's where the design bug bit.
  • Built the team-leadership fundamentals that have carried through every role since.
Featured Work

Built, Launched,
& Operated

A selection of the work — brand identity case studies, e-commerce ventures, and active builds. Click any card to dig in.

Case Study Live
Unzipped Live
Podcast Brand Identity · Client Project
A complete brand identity for a podcast pulling back the curtain on high-performing entrepreneurs. From a weird metaphor to a unified mark — plus an extended sub-brand for content production.
Logo Design Naming Brand System Sub-Brand
Read Case Study
Completed
Bizy Bz Buzzar
Multi-Platform E-Commerce Brand
Self-built resale brand scaling from a single eBay store to 6+ selling platforms — over $1M in lifetime sales at 20%+ margins. The real edge was sourcing: seeing value nobody else clocked. Branding, photography, SEO, inventory, and customer ops — all in-house.
eBay Amazon Etsy Sourcing Brand Design Operations
Read Case Study
Completed
Blueprint Branding
Brand & Design Studio
The brand I built to name the design work I was already doing — logos, graphics, and websites for friends, online communities, and real paying clients like local roofing and detailing companies. Expanded into Prime Collective, a small team offering the full brand-build service.
Brand Identity Logo Design Web Design Client Work
Read Case Study
In Development
Roam & Fetch
Pet Lifestyle Apparel Brand — 2026
Active build: an adventure brand for explorers who refuse to leave their dog behind. It's also a deliberate experiment — built roughly 80% by AI and 20% by me: I bring the creative direction and judgment, AI brings the horsepower. Living proof of real brand skill amplified by AI, not replaced by it.
Shopify Print-on-Demand Brand System AI Design FB Ads Active Build
Read Case Study
View All Portfolio Work
The AI Edge

Not Just Using AI.
Building With It.

Most people use AI like a search engine. I use it as a creative partner, a research engine, a code generator, and an automation backbone — all at once.

I've built multi-agent AI workflows for market research, design pipelines, and content creation. I've installed and configured AI orchestration tools. I deploy automation systems that run while I sleep.

This isn't a skill I'm developing. It's already part of how I operate — and it's why everything I build moves faster than it has any right to.

Tools In Active Use
Claude (Anthropic)
Claude Code
Make.com
Replit
Leonardo AI
Obsidian
Hermes Agent
Upscayl
AI-Augmented Output
I built a complete brand system, 3 print-ready designs, a full AI knowledge base, and an automation agent stack — all while working full-time. That's the AI multiplier in action.
Institutional Memory
Custom-built AI knowledge vaults that retain brand decisions, learnings, and strategic frameworks — so nothing gets lost and every decision builds on the last.
Automation Pipelines
Research agents, design workflows, and content pipelines that run autonomously — reducing time-to-output without reducing quality.
Strategic Deployment
Not using AI to replace thinking — using it to amplify it. Every tool has a specific role in a broader system designed for a specific outcome.
Get In Touch

Let's Build
Something Together

Whether you're a hiring manager, a collaborator, or someone who just wants to talk shop about e-commerce, branding, or AI — I'm always up for a good conversation.

I typically respond within 24 hours.
No spam — ever.

Message received.
Thanks for reaching out — I'll be in touch within 24 hours.